By Greden Camacho:

Feb 1st, 2022 @ 3:00 PM CST

The streaming and live-streaming market were projected to reach $70 billion by 2020, and gaming consumers spent on average $216.64 per year in 2018. It's no surprise that marketers are looking to capture the attention of gamers on livestreaming platforms.

As streaming becomes more mainstream, streaming platforms are helping push the marketing industry in a new direction. The next generation of advertising augmented in real-time for marketers to directly target their ideal consumers.

The structure of livestreaming is built on the foundation of previously recorded video uploaded to the internet for on demand consumption. The term streaming can be often conflated amongst people trying to describe the difference between Video On Demand services like Netflix, HBO Max, and Disney+ and Real-Time Broadcasting over The Internet like Twitch, YouTube Live, and Facebook Live. Throughout this article, we will define our terms so as not to confuse readers. Continue...

By Trent Knox:

June 28th, 2021 @ 3:00 PM CST

Statistics show that in 2020, Gaming was the fastest-growing segment of the entertainment industry in the world. Studies showed that young people are increasingly interested in pursuing careers in online media, such as YouTube, TikTok, Instagram, Twitch, and Snap.

For those of you that are new to the industry, streaming is a popular term to describe live video broadcasting over an online content distribution network such as Facebook, YouTube, and Twitch. The performer(s), commonly known as the streamer(s), broadcast to a live audience who engage through listening, watching, and chatting. So why is streaming growing rapidly in popularity and being coveted as one of the most highly sought-after careers? The answer is simple, some of the top streamers online are pulling in million-dollar salaries year over year. Continue…